Privacy Policy

1. Introduction

Niftly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our stock asset platform and services. By accessing or using Niftly, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

When you register for an account, subscribe to our services, or contact us, we may collect:

• Name and contact information (email address, phone number)
• Billing and payment information (processed securely through third-party payment processors)
• Account credentials and authentication information
• Profile information and preferences
• Communication history and support interactions

2.2 Usage Data

We automatically collect information about your interactions with our platform, including:

• IP addresses and device information
• Browser type and version
• Pages visited, time spent on pages, and navigation patterns
• Download history and asset usage
• Search queries and preferences
• Error logs and performance data

2.3 Generated Content

We store images and content you generate using our platform, including metadata associated with your creations, collections, and preferences.

2.4 Public Contributions

When you share content publicly through our Discover feature, or create remixes/derivatives of publicly shared content, please be aware of the following:

• Public Visibility: Images you share to Discover are visible to all authenticated users of the platform, along with your display name and avatar
• Remix/Derivative Tree: When you remix, copy, or create a derivative of a publicly shared image, your derivative automatically becomes part of that image's public lineage tree and is visible in Discover
• Permanent Public Record: Remixes and derivatives of public images remain visible in the public lineage tree even if you later remove the image from your personal account. This is because public sharing creates a contribution to the community's creative ecosystem
• Attribution: Your display name and avatar are displayed alongside your public contributions to provide proper attribution
• Likes and Stats: Public images may receive likes, views, and other engagement metrics that are visible to other users

By sharing content publicly or creating remixes of public content, you acknowledge and consent to these visibility and retention practices.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Provision: To provide, operate, and maintain our platform and services
• Account Management: To process transactions, manage subscriptions, and send related information
• Communication: To communicate with you, including sending service updates, support responses, and promotional materials (with your consent)
• Improvement: To monitor and analyze usage patterns, troubleshoot issues, and improve our platform
• Security: To detect, prevent, and address technical issues, fraud, and security threats
• Legal Compliance: To comply with legal obligations and enforce our terms of service

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our platform, conducting our business, or servicing you (e.g., payment processors, cloud hosting providers, analytics services), provided those parties agree to keep this information confidential
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction
• Protection of Rights: To protect our rights, property, or safety, or that of our users or others
• With Your Consent: When you have given explicit consent for us to share your information

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or legitimate business purposes.

Public Contributions Exception: Content that was shared publicly or created as remixes/derivatives of public content may be retained as part of the platform's public creative ecosystem, even after account deletion. This includes the image content and associated metadata, but personal information (such as your display name) may be anonymized.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-Out: Opt out of marketing communications and certain data processing activities
• Objection: Object to processing of your personal information for certain purposes

To exercise these rights, please contact us at help@niftly.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: